Friday, February 24, 2012

Chloe Sevigny Viva Glam V Makeup

Hey guys! Ruby here with a Viva Glam V Ad for ya! Chloe Sevigny had a great look in her ad and with a few minor tweaks anyone can wear it out, if you're daring you can wear it like it is go for it! Here's the list of products:

Too Faced Eyeshadow Insurance
MAC Blacktrack Fluidline
Wet N Wild 246 Greed Palette
MAC Swiss Chocolate
MAC Cork
MAC Fascinating Eye Kohl
MAC Ricepaper
Ardell Demi Pixies Lashes
MAC Blushombre in Springshine
MAC Peaches Blush
MAC Subculture lip pencil
MAC Viva Glam 5

Monday, February 13, 2012

IMATS Survival Guide

Hey guys! So here's a video about the International Make-up Artist Trade Show. This is great for those who have never attended, I give great tips on what to do, look out for and take. For those of you who don't know what IMATS is, its a trade show where different makeup companies, hair companies, and makeup schools set up booths and sell their products at a discount. Although the majority do this, some companies, don't give a discount at all.

IMATS, is held every year and has 6 shows around the world (London, NY, Sydney, Vancouver, Pasadena, Toronto). If you love makeup and a great bargain and don't mind long lines. You must attend this if there's a show around your area. Not only are there booths with discounted makeup but there are also makeup classes, a fashion show and some of the attendees are award winning makeup artist and beauty gurus!

PRO CARDS: SOME booths will give pro cards/memberships w/o asking for any sort of credentials. A pro card is basically a discount card, so applying for this is great if you want an extra EXTRA deal. Whether you're a professional makeup artist or not you might be able to apply depending on the booth.

1. Plan Ahead!
    Make sure you buy your tickets on their website, beacuse some times they sell out and turn people away at the door. Pre-sell ends a couple of days before the trade show starts, so get your tickets online at their website.

Get there early. There's a line to pick up your pre-sell wristbands, a line to buy your tickets at the door, a line to get into the convention center and a line at popular booths.

2. Get informed
   Check out the IMATS website. Browse around and get familiar with the floor plan, class schedule and dates and times. This way you'll know what day you want to attend and who is going to be where. Prices vary from person to person and every year, it seems to be getting more expensive.
Follow your favorite people on twitter, most of the time, they'll let you know where they're at and what they're doing. This is great if there's a specific person you want to see or take a picture with, most of the time they'll let you know on Twitter, if they're going and where they're at.
Also, certain makeup companies will let you know what's going on at their booth, on Twitter.

3. Make a shopping list
    If you go to the IMATS website, they have an exhibitor list of all the companies that are going to be there and if you click on the company, they'll take you to their online-store. Check their online store out, and do some window online shopping. This way you'll know what you want to buy at what booth and you can make a list.
    Some years are crazier and more packed than others, so if you get there early you might be able to have time to swatch, and if you're there both days, you might be able to dedicate one day to swatching and browsing and the next day to purchasing.
    But if you get there late or its super packed, a lot of the stuff you're looking for especially if its a "HOT ITEM" might be sold out, so that's why I say do window online shopping.
    Also, check out IMATS Haul videos on YT, this is great to see what people have gotten in the past and maybe you'll want to check that out too.

4. Pack Right!
    Take your print out ticket, if you bought your ticket online. Money. Camera and an extra battery. Snacks. Flats and/or comfy shoes.

Don't take a huge handbag, the walking space is slim and you're going to get bumped in to! So bring a small handbag or a cross body satchel.

Some people go dressed comfortable, some go all decked out as if they're going to the club and some people even go dressed in costume. Which every the case may be for you, know that you will be walking around a lot and standing in line A LOT, so be prepared!

Take different forms of $$$. Debit card. Cash. Checks, you never know who's going to be accepting what, so be prepared.

Bring a camera and an extra battery. There's LOTS of cool stuff to see and you're going to want to take pictures of everything. There's great special effects makeup. Award winning makeup artist. Fashion Show. Beauty Gurus.

Bring snacks! You're not going to want to get out of line, to go eat. Especially because  the places to eat outside of the convention center are always super packed. Also, the food there is kind of pricey and kind of blows, meh. So bring your own stuff to munch on.

5. Check out the deals
    There are free standing store of specific brands but also there are beauty supply stores that sell this brand too and one booth might have a better deal than the other. So check out both and know your options. Also, if you're a certified professional makeup artist ask about pro cards and the pro events. If you're not a certified MUA ask about a pro card anyways, some booths are just handing them out.
6. Take a buddy
    This is a great experience take a friend to enjoy this with. You'll have a nicer time, if you take someone with you. Also, you can take a buddy and split up your shopping list and cover more ground.
7. Be nice!
    This one is pretty straight forward, and it seems dumb but when it comes to deals and its wall to wall madness, it gets crazy. Make sure you keep your cool and be nice.

 Creator of Sugarpill Cosmetics!

 INGLOT's first year in LA, its was crazy!!!

 The Queen!
 She was so sweet and nice!

 Outside of convention center, Pasadena, CA
 We got there early and it was super lonely

MAC Class

Tuesday, February 7, 2012

Quick Fix: My Eyeshadow is Busted. Help!

Hi! I ordered some makeup palettes online, and this one arrived with 4 broken eyeshadows, meh meh. I wasn't even mad, because I knew how to fix it. So I decided to film it and share this tip with you guys. There are a bunch of these types of tutorial on YouTube if you want to check those out :)

  1. Get 91% rubbing alcohol OR Hard Pressed
  2. Get spatulas or mini spoons, something that will help you mix and smooth out the shadow
  3. With an eye dropper or Hard Pressed, put in about 10+ drops, getting the eyeshadow fully moist
  4. Next mix the eyeshadow with a mini spoon/spatula. Mix it into a ball in the middle so you get all of it clumped together
  5. Last smooth out the eyeshadow with the spatula until its as flat as you can get it
  6. Wait a couple of hours so it's completely dry and once it feels powdery again, you're done!

Hard Pressed - Beauty from the Earth

Mini Spoon - Coastal Scents
   I used 4 spoons, one for each eyeshadow

Sleek Original eyeshadow palette

Wednesday, February 1, 2012

Night Clubbing Mermaid

Hi guys! Ruby here with a bright and fun look. My cousin saw this look and named it Night Clubbing Mermaid. I completely agreed, this look totally reminds me of a mermaid; its bright, fun and full of glitter. I really like this look for any special occasion: a night out with friends, prom and even Halloween for those who don't want to look scary.
When I have bright and bold eye makeup, I usually like to keep the rest of my face pretty neutral. If you guys wanted to you could punch up this look even more with bright cheeks and lips, its totally up to you.

Full list of products:
Lingering brow pencil by MAC (not in video)
Cork eyeshadow by MAC (for my brows, also not in video)
Too Faced Shadow Insurance
NYX Jumbo Pencil in Milk
Inglot Pearl 453 eyeshadow
Sugarpill Lumi loose eyeshadow
Sugarpill Afterparty eyeshadow
LA Splash eyeshadow sealer
Jewelmarine glitter by MAC
Fascinating by MAC
Wet n Wild Greed palette (matte beige and matte black)
Bobbi Brown Long Wear Gel Liner
21 false Lashes by Ardell (not in video)
Harmony by MAC
Cantaloupe by MAC Pro
Mineralize Skinfinish Natural Medium Plus
Soft and Gentle Mineralize Skinfinish
Milani lip pencil in color Most Natural
Revenge is Sweet lipglass by MAC